Décathlon has gained 13 percentage points in Interbrand's ranking of the major retail banners in France, taking the seventh position after Carrefour, Auchan, Leroy Merlin and other retail chains
Nike’s brand value has plummeted 25.9 percent to $33.7 billion, dropping to 23rd place in Interbrand’s global rankings.
The world’s largest fashion retailer grew net sales 3.2% to €39.9bn; early FY2026 trading running at 9% constant-currency growth.
Decathlon worked with London agency AMV BBDO and a 9-year-old on a new European campaign built around the emotional power of sporting firsts.
Intelligence, analysis and advice for the global sporting goods industry.
