Decathlon has opened its 15th store in the Paris area. Located in the suburb of Malakoff, it measures 3,500 square meters. In Spain, the French retailer inaugurated on June 16 a smaller store of 1,800 sqm. in the Maquinista shopping center of Barcelona.
The world’s largest fashion retailer grew net sales 3.2% to €39.9bn; early FY2026 trading running at 9% constant-currency growth.
Decathlon worked with London agency AMV BBDO and a 9-year-old on a new European campaign built around the emotional power of sporting firsts.
Swedish sports fashion brand targets new lifestyle categories in Sweden and Belgium, with total retail value estimated up to SEK 300m over three years.
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