According to the Irish Examiner newspaper, Decathlon generated annual sales of more than €1.1 billion in Ireland in 2018 even though its first physical store on the national territory is set to open no sooner than next month – at Ballymun in north Dublin. The main reasons appears to have been logistic in nature. The French sporting goods retailer began selling online in Ireland in August 2017, receiving about 60,000 orders per year. Sales for the first six months or so amounted to €269,361, but they picked up quickly when, in October 2018, Decathlon Ireland became a supply hub for the company’s European retail operations. The €1.1 billion in revenues were generated over about two months of business. Pre-tax profits for 2018 amounted to no more than €6.45 million, because of the company’s cost of sales: €1.08 billion. Post-tax profits were €5.64 million. Decathlon Ireland received a cash injection of €500 million during 2018.