Decathlon may want to make private labels more concise

2023-07-22T04:36:00

Decathlon

According to French industry magazine Challenges, Decathlon is planning to consolidate its numerous private brands. According to the publication, CEO Barbara Martin-Coppola plans to reduce the number of brands from around 70 to 12, while the Decathlon brand will be expanded through a range of multi-sport products. A similar step ...

SGIE Professional

Know what matters. And why

SGIE Professional gives you the analysis behind the news, what a move means for the market and what to watch next.

Try SGIE Professional

30 days for €1

Full Professional access for your first 30 days.

Start Your 30-Day Trial for €1

Single-user access for new subscribers

Access for Your Company

Need access for your team?

Give your organisation the right level of SGIE intelligence, from daily market coverage to deeper analysis and data.

Explore Subscriptions

Not ready to subscribe?

Get our free Daily Digest straight to your inbox.

Get the Daily Digest