Deckers Outdoor Corporation announced this week the opening of its first Brand Showcase store at the company's new headquarters at Goleta, in the Santa Barbara area of California. Measuring more than 8,000 square feet, it features an extensive range of products across all its brands: Ugg Australia, Teva, Sanuk, Tsubo, Ahnu, Mozo and Hoka One One. It will serve as an innovation laboratory to test new technologies and merchandising approaches to further improve the group's omni-channel customer experience (more in The Outdoor Industry Compass and Shoe Intelligence).

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