Descente Ltd., the Japanese company that holds territorial licenses or trademark rights for several western brands besides its own, has opted to shift all of its international product sales to its consolidated subsidiary, Descente Japan Ltd. For the year ended March 31, 2021, the transferred business that was created in April 2017 generated annual sales of ¥3,683 million (€26.8m).
With the decision to consolidate all overseas sales into its Japanese subsidiary, Descente Ltd. is moving to a “pure holding company” structure and aiming to improve its overall operational efficiency. The company said that the pure holding company would be responsible for drafting and managing group strategies for the domestic and international markets, leaving subsidiaries to focus on business execution.
