Don Lane is the new chief marketing officer at Saucony, the running shoe brand of Wolverine Worldwide. Reporting to Anne Cavassa, Saucony's president, Lane is responsible for brand positioning, direct-to-consumer (DTC) advertising and digital strategy. Until just recently, he had been senior vice president of “brand and creative” at DraftKings, the fantasy sports gambling website. Before that he spent 20-some years with the Boston-based ad agency Arnold Worldwide, becoming executive director and managing partner. Among his clients there were ESPN, Titlleist, FootJoy and New Balance.

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