Sports and activewear brand Athleta is now shoppable in the U.K. and Ireland via Gap Inc.’s joint venture with Next. Athleta offers 100 styles ranging from joggers and sweat tops to shorts, sports bras, leggings, tank tops and waterproof outerwear on next.co.uk. Gap acquired Athleta in 2008. The joint venture between Gap and Next was formed in 2021 to expand Gap Inc.’s business in the U.K. following the company’s decision to shut down all its physical stores in the U.K. and Ireland.
Gap has named Maggie Gauger as global brand president and CEO of its women’s activewear brand Athleta
Athleta has made its mark with yoga and pilates apparel. Now it’s expanding into high-performance training.
Athleta, a brand of Gap Inc., announced a new experiential fitness series for women, Move with Athleta, beginning Nov. 16 in New York City and continuing through 2024 in cities across North America, including Los Angeles, Miami, Boston and San Francisco. The series is rooted in Athleta’s ...
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