Blenders Eyewear, a fast-growing Californian lifestyle, surf and ski sunglasses brand in which Italy’s Safilo Group acquired a 70-percent stake in 2019, takes a further step in its growth and development projects to fuel international expansion outside the U.S. Following the go-live of the brand’s e-commerce platform in Canada and Australia in the first quarter of 2021, Blenders will now enter the U.K. and Ireland via e-commerce. Angelo Trocchia, Safilo’s group CEO, said that Blenders – founded in 2012 by Chase Fisher – represents a big part of the group’s commitment to a 360° digital transformation, comprising the launch of the latest technologies in B2B and CRM fields, the strengthening of the group’s digital and social marketing capabilities and the DTC channel. “It’s time for us to formally introduce our brand to the European market,” said Fisher, the CEO of Blenders. “Our digitally native business model allows us to introduce our brand fast to new markets, and we are on a mission to build a thriving global community that inspires people to live life in forward motion.”

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