DTC & E-Commerce

Decathlon positions itself as the “benchmark company” for padel sports

2022-02-15T13:48:00

Bildschirmfoto 2022-02-15 um 14.33.04

Decathlon Spain is determined not to miss the opportunities offered by the still trendy sport of padel. The retailer has announced that it wants to position itself as “the reference for padel players.” To that end, it is heavily promoting the D-Padel marketplace, which was originally created by employees of ...

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