Decathlon Spain is determined not to miss the opportunities offered by the still trendy sport of padel. The retailer has announced that it wants to position itself as “the reference for padel players.” To that end, it is heavily promoting the D-Padel marketplace, which was originally created by employees of the retail chain who are passionate about padel tennis and its products. The marketplace was launched last June following the introduction of Kuikma, Decathlon’s private padel label, in 2019, at a time when the sport was one of the fastest-growing racquet sports within the company.

D-Padel.com offers padel players the ability to see at a glance the entire product line of more than 15,000 items, covering about 80 percent of what is available on the market, according to Decathlon. The marketplace features Decathlon’s own brands as well as Adidas, Bullpadel, Head and many others. Since its launch, the Spanish marketplace has also developed into a community where padel tennis lovers can share experiences and interact.

Kuikma has just signed padel professionals Maxi Sanchez from Argentina and Lucia Sainz from Spain, equipping them with rackets, shoes and clothing of the brand. The cooperation with two of the best padel players in the world underlines how important the sport is for Decathlon.