At the end of 2020, Decathlon opened its website to other brands. The new online business model, “Decathlon Sports Marketplace,” has since offered brands and partners the opportunity to add their products online to Decathlon’s existing retail offering. In doing so, Decathlon aims not only to offer its partners a sales platform but also to focus on the relationship between the partners. It’s an offer that some leading sporting goods brands are already taking advantage of.
Now, the French retail and sporting goods company has announced that Puma has also been added to the Marketplace, available in seven countries.
In addition to the online platform, Decathlon says it is simultaneously expanding the physical capabilities of the Decathlon Marketplace in one or more stores to provide customers with an even better service through its omnichannel strategy.
To find out more, read our exclusive case study The marketplace of the future: How Decathlon is opening up its sales platforms to boost revenue and learn how the new marketplace model is expected to generate €1 billion in sales in Europe over 5 years.
