Digital retail platform Fanatics and TV broadcaster Sky Sports are launching a retail partnership to open a sports merchandise e-store that will be available in the UK, Ireland, Germany, Austria, Switzerland and Italy. This is a first for both partners, as Sky Sports has not previously had its own store, and Fanatics has never worked with a European broadcaster.
The store, operated by Fanatics, will give fans access to a wide range of licensed products from over 900 of the biggest sports organizations, including the Premier League, Formula 1, NFL, NBA, Cricket and many more. Fans will be able to purchase the products through store.skysports.com. As part of the agreement, Fanatics will also have the opportunity to develop products under the Sky Sports brand in the future.
