DTC & E-Commerce

For indie sneakers, all players in one arena

By 2023-03-17T07:12:00

Madeium and Intertrust Shoe by Yxung

Source: Business Wire

A first decentralized brand for sneakers has seen the light of digital day on a platform created by a company called Madeium and run in part with tech from a company called Intertrust. Under the name Yxung, the brand runs on a peer-to-peer (P2P) model.

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