Nike links up with China's Pou Sheng for customer memberships

2022-01-14T17:45:00

Nike will link consumer membership data with Pou Sheng, the Chinese retailer owned by Yue Yuen, which operates Nike stores in more than 300 cities, serving about 150 customers each year. In an arrangement that resembles Nike’s recent member sharing deal with Dick’s Sporting Goods, the biggest sports retailer in ...

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