DTC & E-Commerce

Omni-channel retailing dominates for sporting goods in Switzerland

2022-01-05T17:07:00

Swiss consumers are shopping more than before online, but they still prefer to buy most kinds of products in the physical stores, according to a study commissioned by the Swiss Retail Federation to Oliver Wyman, which conducted its survey in November. The overall share of purchases made in brick-and-mortar stores ...

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