DTC & E-Commerce

On launches a unique “circular” subscription service

2020-09-17T13:53:00

On Running seems to have found a very clever way to engage customers. Like Peloton Interactive’s subscription system for fitness workout programs, its new Cyclon project is designed to maximize customer retention though subscriptions, but at the same time, it will be reinforcing the Swiss brand’s image as a supporter ...

This is professional content

SIGN-IN if you are already a subscriber of SGI Europe - or Register a free account

Gated access promo

Start your 30-day trial for just €9.90

Get access to what the top decision makers are reading in the sporting goods industry:

  • Analysis across Retail, Sustainability, Technology, Corporate and M&A, Financial Development, Market and Trends, Legal & Regulation, Trade & Sourcing and more
  • Essential E-mail Briefings with the latest analysis and most important industry developments
  • Find inspiration to drive your business forward with our case studies and best practices on business opportunities
  • Guest chronicles, interviews, insights from industry experts and leaders that are shaping the future of the industry

Start your 30-day Trial TODAY!

For team or company-wide subscriptions and enquiries see our corporate membership page.