On launches a unique “circular” subscription service

On Running seems to have found a very clever way to engage customers. Like Peloton Interactive’s subscription system for fitness workout programs, its new Cyclon project is designed to maximize customer retention though subscriptions, but at the same time, it will be reinforcing the Swiss brand’s image as a supporter ...

This is professional content

If you are already a subscriber of SGI Europe, sign in here

Gated access promo

Enjoy unrestricted access to SGI Europe 

Your membership benefits:

  • Our executive edition of SGI Europe (released every 2 weeks) - the must-read for all leaders and decision makers in the industry
  • Weekly E-mail Update with a summary of the most important industry developments
  • In-depth analysis and case studies 
  • Guest chronicles, interviews, webinars, insights from industry experts and knowledge partners
  • Upgrade your market knowledge
  • Benchmark yourself against the market and competitors
  • Find inspiration to drive your business forward

For team or company-wide subscriptions and enquiries see our corporate membership page.