Signa Sports United has announced an exclusive global partnership until 2025 between Tennis-Point, its growing tennis e-commerce platform, and the ATP Tour. As the “official racket sports products retailer” of the ATP Tour, Tennis-Point will connect ATP to Signa Sports United’s platform technologies to launch an ATP Tour shop that will be made accessible to fans via a “Shop” icon on the website. With this move, Tennis-Point says it wants to broaden its global reach and awareness through a dedicated brand exposure on the ATP’s website and official social channels, which currently reach over 8 million followers. The e-tailer, which recently acquired Midwest Sports, a major player in the U.S., said it wants “to leverage our global digital capabilities for the entire tennis ecosystem.”