TradeInn currently derives 82 percent of its sales from outside its home country of Spain, Diffusion Sport reports, citing an interview with CEO David Martín by Ecommerce News. Last year’s revenues amounted to €433 million, up by 14.55 percent year-on-year. Spain accounted for €78 million of the total. This year’s objective is €500 million.
The online specialist’s main hub, in Celrà, near Girona, handles two million items from 6,000 brands over an area of 30,000 square meters. But the key to higher revenues, Martín believes, lies in its hubs in Germany and the U.S., which dispatch some 25,000 orders per day to 20 million customers in more than 200 countries — that and automation. “We’ve automated processes with packaging machines, stock-picking machines and a ‘pocket sorting’ system to consolidate orders. All of this has enabled us to improve our warehouse capacity and the efficiency of our order preparation and dispatching.”
Martín believes it is important also to have two shipping options — fast but pricy, slow but cheap — instead of shipping free of charge. The idea is to keep things local, in the local language, and make sure customers can track their packages in real-time.
