Twitter has announced that it is beginning to allow businesses to add a shopping section at the top of their profile page. The “Shop Module” pilot has started with a dozen brands in the U.S. By tapping a product, the consumer reaches a listing with the option of making a purchase without leaving Twitter. The test is currently limited to iOS devices and people who use the service in English. It is not Twitter’s first attempt to offer shopping on its network, though. The San Francisco-based company previously experimented with a “Buy Now” button and product pages in 2015.

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