UYN - Unleash Your Nature has opened its first UYN Basecamp Store, a retail space whose concept and name are meant to recall the landmark role of base camps for mountaineers. The new 200-square-meter store is located in San Ginesio, a municipality in the Italian province of Macerata, located in the Sibillini Mountains national park. Reflecting the brand’s focus on innovation and sustainability, the design of the store features a series of sensory paths that lead the consumer to discover eco-friendly materials and natural yarns. The new store was inaugurated on June 19. Also on June 19, the brand opened a UYN Seasonal Store in Salò, near Brescia. In addition, the brand recently opened its revamped UYN Store at Milan’s Scalo Milano – Outlet & More on June 26, and has plans to open a new UYN store at Elnòs Shopping in Brescia by the end of July.

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