DTC & E-Commerce

Zalando plans to reduce its brand portfolio

2023-04-03T12:18:00

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Zalando is planning to scale down its global brand assortment in order to increase the relevance of its assortment. “In the beginning, Zalando was all about unlimited choice. This was a bold vision. And for a long time, this assortment span was one of our strongest selling points and exactly ...

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