Dunlop Sports’ new websites in the U.K./Europe, the U.S. and Australia combine its golf and racquet sports businesses. Dunlop is owned by Sumitomo Rubber Industries, a Japan-based tire and rubber company. In April 2022, Sumitomo added the Dunlop logo to the back of professional golfers’ headwear, thereby initiating the consolidation of golf and racquet sports branding under the Dunlop Sports umbrella. The new international websites mark a new step in that direction. Cleveland Golf, Srixon, XXIO, and Dunlop Racket Sports fall under the Dunlop Sports umbrella. Each brand retains its current identity, branding and product lines, but they will now be featured on branded sections of the same website for those regions. The former individual websites will automatically redirect web traffic to the corresponding brand pages on the new, combined website.

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