2018-10-05T00:00:00+01:00
Dynafit has opened a store in Seoul through its local distributor, K2 (unrelated to the American brand by the same name)
2026-06-02T13:51:00Z By SGI Europe Editorial Team
Sports Direct banks on retro shirts and nostalgia to win the FIFA World Cup 2026 retail window
2026-06-01T09:48:00Z By SGI Europe Editorial Team
Frasers Group launches a 30,000 sq. ft store in Helsinki – its first Sports Direct in the region since acquiring XXL in 2025.
2026-06-01T04:04:00Z By SGI Europe Editorial Team
Following Steffi Graf, Lidl adds Giroud to Crivit’s ambassador roster — a second high-profile signing for its house sportswear label in 2026.