Under Armour has opened a new 500-square-meter space in the centrally located department store of El Corte Inglés at Portal del Angel in Barcelona, which is being remodeled to focus on sports brands, with UA acting as the main partner. It also hosts the first Nike Live store in Europe, for example. Portal del Angel is one of the busiest streets in Barcelona, receiving more than 4.5 million pedestrians every year. In addition to covering the training, running, golf and basketball categories, UA’s shop-in-shop also features exclusive Project Rock collections. The company says that the results have already been significant since the opening a few weeks ago. UA doesn’t have a Brand House yet in Spain – only some factory outlet stores.
