Electronic Arts (EA), the global specialist in digital interactive entertainment, and LaLiga have announced that they have entered into a multi-year partnership agreement. Starting in the 2023/24 season and for five seasons, the partnership will include title naming rights for all LaLiga competitions, as well as a complete rebrand of LaLiga with EA Sports, including all logos, graphics, fonts and other visual elements. This new partnership will encompass the first and second divisions of LaLiga (Spain’s top professional football competitions), LaLiga Promises (the league’s annual youth tournament) and eLaLiga (e-sports). More details will be provided in the coming months, with information on EA Sports FC products being made available in summer 2023. EA will take over from current title sponsor Banco Santander.

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