The German retail property company ECE Marketplaces has successfully completed an extensive project for the expansion of the G3 Shopping Resort Gerasdorf, a shopping center on the outskirts of the Austrian capital of Vienna.
On an area of 5,000 square meters in the mall and another 3,000 square meters outside, numerous new sales, product testing and experience spaces invite visitors to try out and experience various activities; including a pump track for bikes, skates and boards, a climbing wall, a hiking path, and bike test tracks as well as skill and play areas for children.
The objective of the new sports focus is to create a new point of attraction for the center and to further strengthen its profile in the areas of sports, outdoor and adventure.
In parallel, ECE has also expanded the mall’s store offering with a Snipes flagship store, a “Home of Bike“ store by Intersport and new concept stores by 11teamsports, Moreboards and iFlow. In addition, the new G3 sports store, with a focus on sports and outdoor activities, offers specialty retailers and manufacturers the opportunity to market their brands and products without the need for staff or furniture.
The ECE Progressive Income Growth Fund, as owner of the shopping center, has invested around €12 million in the further development of the center with its approximately 130 stores.
