2011-09-12T00:00:00+01:00
Eden Park, the official formalwear supplier of the England Rugby Team, has signed Toby Flood, England fly half, as an official brand ambassador
2026-04-30T13:09:00Z By SGI Europe Editorial Team
Decathlon’s in-house football brand Kipsta has been elevated from supplier to Major Partner of French professional football, securing ball rights through 2032.
2026-04-30T10:48:00Z By SGI Europe Editorial Team
With product leaks enabling better counterfeits ahead of launch, Nike has launched a designer-led editorial channel on its SNKRS app.
2026-04-28T07:36:00Z By Valentina Giannella
Two new films from adam&eve\TBWA extend Columbia’s “Engineered for Whatever” platform into summer — with a flamethrower, naturally.