Swedish base layer brand Eivy has signed a multi-year contract with U.S. snowboarder Jamie Anderson, multiple X-Games and Olympic gold medalist. Eivy is distributed in Europe, Japan, Australia, New Zealand and North America. The brand’s vision is less stuff, more adventure through “MultiFUNctional” clothing. Based in Åre, Eivy works with Global Recycled Standard and Oeko-Tex® fabrics and was founded in 2009 by snowboarder and fashion designer Anna Vister, who is also the creative director.
Photo: Dasha Nosova / www.eivy.co
