Elan Launches The Artec Brand Of Snowboards
Artec Snowboards, previously a sub-brand of Elan, has become a stand-alone brand. Elan Snowboards launched its so-called Artec Project in 2004, based on the idea of blending technology with art. Addressing core freestyle snowboarders, the Artec Project has been marketing-oriented and focused on branding. It has involved the close collaboration ...
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