The sustainable actions taken by Slovenian ski manufacturer Elan have been awarded Green Star, the first certification of its kind for contributing to carbon neutrality and a greener future. The CER Sustainable Business Network, a Slovenia-based independent auditor, uses science-based metrics and data to set strategic priorities and highlight areas for improvement to achieve green transformation and the path to net zero, and awarded Elan the recognition of a „Determined Challenger.”
By its own admission, Elan draws its inspiration for a sustainable future from its environment, the local Slovenian Alps, and its people, the multi-generational employees who are dedicated to developing skis of the future, but also the future of skiing while protecting the resort. “As a heritage brand deeply connected to its local community and environment, sustainable development has always been part of Elan’s identity. Today, Elan is the only global ski manufacturing company running 100 percent on green energy that can claim all products are handmade in a single location in the Alps, with an emphasis on sustainability of the supply chain, declaring 99 percent of the raw materials used to make skis come from Europe, with nearly 70 percent coming from within 400 kilometers of the Elan Factory.” The company also uses wood from sustainable cultivation with a controlled origin, traceability and assured reforestation.
“When you place sustainability in the context of a business balance sheet and use it as a cornerstone of the business ethos, it transforms into an opportunity to drive the strategic direction of the business and harness its innovative potential,” said Leon Korošec, senior VP of Elan Group. “When your work is so closely intertwined with nature, the lines between personal commitment to the future of the environment and business commitment to sustainable growth become blurred. But that’s why we are sustainable by nature.”
More info on Elan’s sustainability programs and measures can be found on the company website.
