The Ellen MacArthur Foundation has launched Circulytics, a new digital tool for companies to measure circularity across all operations and help them adopt circular economy practices. The tool, which is available for free, goes beyond measuring products and material flows to measure a company’s entire circularity. It uses company-level data with applied insights and analysis from the Ellen Macarthur Foundation’s Data and Metrics team. Circulytics is meant to highlight opportunities for innovation while at the same time allowing companies to track their progress and compare themselves against the rest of the industry. The tool was tested by more than 30 companies from the Ellen MacArthur Foundation’s network in 2019. The foundation now plans to engage with the companies that generate outstanding scores to create inspirational case studies.

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