Erich Weitzmann, the Italian company that took over the distribution of Reusch in France at the beginning of 2010, intends to boost is sales of Reusch goalkeeper equipment by setting up a partly integrated sales force in the country. Pierrick Lecharpentier will act as area manager for Reusch summer products from next Jan. 1. Magali Lakière will continue to take care of winter products, where sales have doubled from the 2009-10 season, with a focus on key accounts. The French sales force and customer service is coordinated by Barbara Bellani out of Weitzmann's office in the Milan region, which also manages sales of Reusch products in Italy and Austria.
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