Erik Tjerneld has been appointed as brand manager in Europe for Royal Robbins, after the U.S. outdoor travel brand was purchased by Fenix Outdoor International and the Swedish-based company put an end to a European distribution agreement with Bradshaw Taylor. Tjerneld was previously the brand manager for Tierra, another outdoor apparel brand owned by the Fenix group, along with Fjällräven, Hanwag for footwear, Primus for cooking devices and Brunton for outdoor accessories. Tjerneld switched from another industry to join Tierra in 2012, and he will hold on to this position while leading Royal Robbins in Europe. Tjerneld will report to Michael Millenacker, global president for Royal Robbins (more in The Oudoor Industry Compass).

Topics