Erima reported a sales increase of 8 percent in the third quarter of this year, as compared to the third quarter of 2015. Since the beginning of this year, the German sporting goods brand has grown by 12 percent as compared to the previous year. For the first quarter, Erima announced an increase of 19 percent to €14 million. August was the strongest month in the third quarter of 2016. Thanks to the Olympic games in Rio and the brand's partnership with the German gymnastics association, the German shooting association as well as the German canoe association, Erima had a strong media presence this summer.