On Aug. 17, Andre Bachmann has joined the team at German team sports apparel manufacturer Erima as Managing Director of Sales and Marketing. In the past, Bachmann was responsible for managing the field and office sales of all group brands as the long-standing Managing Director of New Wave GmbH. Most recently, he worked in the bicycle industry, where he was responsible for marketing and sales as Managing Director at Sigma-Elektro GmbH.
In his new role at Erima, Bachmann will be responsible for the entire German market and will be in charge of its strategic and future-oriented alignment. In addition, his areas of responsibility include the management of Erima’s national subsidiaries, as well as the International Business and E-Commerce divisions. He reports directly to owner and CEO Wolfram Mannherz.
