Erima's sales grew by 15 percent to €53 million in 2014. The German team sports brand benefited from its diversification into tennis and running clothing and from the victories of sponsored German teams in handball and tennis.
A new U.S. survey finds athletic spend down 5% and athleisure down 8%, as durability overtakes performance tech as the key purchase driver.
A 36% operating profit drop despite a top-line beat — and fishing tackle is now carrying more of the load.
A 7.8% surge in event participation is reshaping where sporting goods brands can build durable equity – if they look past the finish-line banner.
Intelligence, analysis and advice for the global sporting goods industry.
