Etnies has opened a pop-up store in London showcasing its “Buy a Shoe, Plant a Tree” program. The program plants one tree in the rainforests in the Brazilian state of São Paulo for each purchase of Etnies' Jameson 2 and Jameson 2 Eco shoes. Its goal is to plant 100,000 trees in 2012; so far this year it has planted 70,000. The pop-up store is located at Boxpark Shoreditch in East London.

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