With its new “ReSet The Trend” international campaign, the European Commission aims to engage Europeans in the fight against fast fashion and raise public awareness of the EU Sustainable and Circular Textiles Strategy.
According to the Commission, the amount of clothing produced, worn and discarded annually is 11.3 kg per EU inhabitant. Under the slogan #ReFashionNow, the campaign seeks to address this issue by raising awareness of the environmental, social, economic and health benefits of transforming the textile sector and the opportunities that sustainable fashion opens up for both businesses and consumers.
The campaign is particularly aimed at young Europeans, who make up the majority of fast-fashion consumers.
