Eurobike has announced a new look and slogan. The Eurobike Team worked closely with Steven Cook, creative director, and Daniel Lepik, motion designer, to develop a new style that features reduced lines, modern colors and a futuristic design, to represent the combination of reality with technical innovations. The organizers of the event said that through this new look, they want to represent the future of Eurobike, going away from a bike parade and moving more towards a presentation of highlights. Around 1,350 exhibitors are expected at the upcoming edition of the show, on July 8-10.