European brands and retailers have been invited to participate in a trade mission to Myanmar, the former Burma, on March 22-27 to meet potential suppliers as part of the Smart Myanmar program funded by the European Union. Only 20 firms will be allowed to join in. The deadline for applications is Jan. 31. There are about 300 companies employing some 150,000 workers in Myanmar's apparel manufacturing industry. Goods imported from the country to the EU benefit from GSP+ duty-free status.