EuroSIMA, the European surf industry association, is launching a podcast on the surfing business. Produced with Impact Zone Surf Podcast, Inside Eurosima, as the podcast is called, will be taking listeners “behind the scenes into the heart of the Actions Sports industry” and the artists, entrepreneurs and executives behind it. The first guest is François Payot, founder of Rip Curl Europe, who studied medicine and architecture before meeting an Australian surf champion who sought to develop the Rip Curl brand in France. The podcast is available at https://insideurosima.com/2021/11/15/francois-payot-rip-curl/ as well as on Apple Podcasts, SoundCloud, Spotify, Google Podcast and Deezer.