The ANWR Group is introducing a new trade fair format, ANWR Order Sport & Lifestyle, designed to meet the evolving needs of retailers and suppliers in the sports and footwear sectors. The inaugural event will take place from Nov. 23 to 25, 2025, at the ANWR Campus in Mainhausen, marking an earlier position in the order calendar for the Fall/Winter 2026 season.
The event will focus on lifestyle sneakers, outdoor footwear and complementary accessories, allowing retail visitors to preview key collections and place orders directly on site. The event complements ANWR Schuh’s existing trade show lineup, adding a new physical platform for early engagement with sport and lifestyle brands.
Running concurrently with SPORT 2000’s S1 order show, the new format enables visitors to attend both events with a single trip – a move aimed at improving efficiency and reducing travel costs for retailers. Going forward, ANWR Order Sport & Lifestyle will be held twice annually, in May for the Spring/Summer season and in November for Fall/Winter.
“By creating this new format, we’re offering our retail and industry partners a valuable opportunity for early ordering and direct exchange,” said Désirée Orlowski, Head of the Product Business Unit at ANWR Schuh.
ANWR Schuh is part of the ANWR Group, one of Europe’s leading retail cooperatives for footwear and sports goods, supported by DZB Bank.
