Eurobike 2025 will have an adventure area and support from Scandinavia.
One of the world’s most influential trade shows for the bike industry, the Eurobike show, which will be held in Frankfurt Am Main on June 25–29, is expanding its focus.
Eurobike 2025 will be debuting an Adventure Area in Frankfurt. With respect to current developments in the bike industry, this initiative is perfectly timed. Equipment is crucial to the adventure sector in particular, and the product worlds of bike, outdoor and travel are merging. At the new Adventure Area (Hall 11.0), trade fair visitors will find the entire portfolio: gravel and bike-packing bikes, tents, sleeping bags, stoves, panniers frame bags, clothing, lights and accessories.
The Eurobike Awards will feature the new category “Adventure Equipment,” for everything from fun on a gravel bike to bikepacking adventures in the Alps and trekking tours on the most beautiful long-distance cycle trails.
Eurobike is also expanding its international relations with Scandinavia. To this end, the trade fair organizers of fairnamic GmbH are expanding their cooperation with the Swedish company Huginbiz. The aim is to highlight Nordic trends and Scandinavian customer engagement at Eurobike and tap into new customer groups on both the brand and the retail side.
“Scandinavia stands for nature adventures, a vibrant bike, camping and outdoor business community landscape with a long tradition and is also a pioneer in the electrification of individual mobility and the mobility transition,” says Stefan Reisinger, Managing Director of fairnamic GmbH. “We expect our renewed cooperation in the bike and outdoor sector with Huginbiz CEO Martin Kössler (also a part owner to EDM Publishing) and team to have a variety of positive effects in terms of market and product portfolio expansion at Eurobike as well as in terms of specialist retailer participation.” (Kössler is also co-owner of SGI Europe’s publisher, EDM Publications.)
With the partnership with Huginbiz and the creation of the Adventure Area as a new base camp for bike, outdoor and travel, Eurobike hopes to increase the presence of international brands and attract interest for the bike industry’s leading trade show in Europe.
