Scott Sports has been named the headline partner for the inaugural International Running Expo (IRX), set for Nov. 4‑5, 2025, at RAI Amsterdam. Organizer Raccoon Media Group confirmed that Scott will preview its 2026 collection, lead guided product-testing sessions and present its new brand campaign exclusively to the running industry.
Peter Cable, Head of Running at Scott Sports, said the partnership aligns closely with the brand’s trail heritage and European market focus. The Expo will draw retailers, distributors, race directors, athletes and influencers across two days of networking and innovation showcase.
Raccoon already operates several trade shows — including the UK National Running Show and the Boston Run Show – and recently acquired PATS (Pets & Aquatics Trade Show) and BETA International in the UK, which are now owned and managed by Raccoon’s new Animal Health Division. Given this track record, it’s not unlikely that IRX will grow in size and scope very soon, possibly adding new product areas that would equally benefit a multi-sport brand like Scott Sports.
