ISPO has announced a groundbreaking collaboration with the Copenhagen International Fashion Fair (CIFF), set to take place at ISPO Munich from Dec. 3-5, 2024. This partnership will bring top brands from the sports, denim, streetwear, and sneaker categories to ISPO’s Zeitgeist by ISPO and ISPO 520M sections, reflecting the growing intersection of fashion and sportswear.
The collaboration aims to spotlight the merging worlds of sports and fashion, which have become deeply integrated into everyday life. CIFF, known for presenting some of the most forward-thinking brands in fashion, will have a dedicated partner booth at ISPO Munich, showcasing new Danish designs that reflect the future of sports fashion. For ISPO Munich, this partnership enhances its position as a global platform for sports and lifestyle innovation.
“Our collaboration with CIFF showcases the exciting potential for brands and retailers at the intersection of these two industries,” said Tobias Gröber, Executive Director of ISPO Group. He continued to say that the synergy between fashion and sports, especially in Scandinavian markets, has been driving innovations in materials and design. Sofie Dolva, Director of CIFF, echoed this sentiment and said, “The future of fashion is built on strong partnerships and cross-category collaboration. We’re excited to bring our vision of innovative fashion to ISPO Munich.”
In addition to showcasing brands at ISPO Munich, CIFF will also welcome select ISPO brands to its 64th edition during Copenhagen Fashion Week in 2025. This exchange will strengthen ties between the fashion and sports industries, fostering growth for both sectors.
