LA28 has announced its production leadership for the 2028 Olympic and Paralympic Games ceremonies. Emmy Award-winning producer Ben Winston, who created the Paris-to-LA handover segment, will serve as Creative Director, whilst Scott Givens—a 15-time Olympic Games veteran—will lead production.
LA28 revealed the production team behind the Opening and Closing Ceremonies for the 2028 Olympic and Paralympic Games. Ben Winston will serve as Executive Producer and Creative Director, whilst Scott Givens will serve as Executive Producer – Production.
Who they are
Winston is a 14-time Emmy Award winner best known for producing the Paris-to-LA Olympic Handover segment in 2024, which featured Tom Cruise, Snoop Dogg, Dr. Dre, Billie Eilish, H.E.R. and the Red Hot Chilli Peppers. His credits also include “The Grammys,” “The Late Late Show with James Corden,” “Friends: The Reunion” and high-profile music specials such as “Adele: One Night Only” and “Elton John: A Farewell from Dodger Stadium.”
Givens brings deep Olympic experience: he has worked on 15 Olympic Games and is a recipient of the prestigious Olympic Order, one of the highest honours awarded by the International Olympic Committee (IOC). Over his career, he has produced more than 400 major live events and 63 global ceremonies.
Why it matters
The appointment signals LA28’s intent to blend Hollywood-scale entertainment with Olympic tradition. Winston’s track record in live music and celebrity-driven spectacles, combined with Givens’s Olympic pedigree, positions the 2028 ceremonies as a potential cultural landmark—especially given Los Angeles’s unique position at the intersection of sport, entertainment and global media.
Zoom out
Los Angeles will host the Olympic Games for the third time (after 1932 and 1984) but will stage the Paralympic Games for the first time. The Olympic Games are scheduled from 14 to 30 July 2028, followed by the Paralympic Games from 15 to 27 August.
The bottom line
With Winston and Givens at the helm, LA28’s ceremonies are set to merge Olympic heritage with Hollywood showmanship—creating a stage that could reshape how the world experiences the Games in 2028.
