A new CEO for Puma from January 2023; Gulden to Adidas?

By 2022-11-04T07:30:00

PUMA_PORTRAITS_11454_LOW RES IMAGE_ARNE FREUNDT

Source: Puma SE

“My current contract with Puma ends Dec. 31, 2022, and after nine years, I have decided not to renew,” CEO Bjørn Gulden is quoted in the German sporting goods manufacturer’s latest statement on Nov. 4 announcing that the company’s supervisory board appointed Arne Freundt as Puma’s CEO and chairman of ...

Your 2 free articles have been used.

Register a free account or login to access 4 more professional articles

SIGN-IN  if you are already a subscriber of SGI Europe.

Gated access promo

Become an SGI Europe Professional subscriber

Get access to what the top decision makers are reading in the sporting goods industry:

  • Access  to all SGI Europe news across 14 coverage areas (Retail, Corporate & M&A, Financial, Product, Marketing, Trade & Sourcing, Sustainability, Technology,…)
  • Access exclusive content  before it breaks to the public, scoops and breaking news
  • Essential E-mail Briefings  with the latest analysis and most important industry developments of the international market
  • C-Suite Interviews, guest chronicles  from industry experts and leaders that are shaping the future of the industry
  • Organisation-wide access  across offices, people and devices

SUBSCRIBE TODAY!

View all subscription plans on our subscription page.