La Sportiva has announced the appointment of a new general manager, Marcello Favagrossa. Working alongside Lorenzo Delladio, CEO and president of the Italian family-owned mountain sports company, he will be taking the place of Lanfranco Brugnoli, who is retiring after more than 19 years in the position. Favagrossa, most recently served as GM of Eataly in Milan, a globally operating food and beverage chain, and prior to that spent 11 years with Luxottica in the U.S. and Italy, including nearly four years as GM of Sunglass Hut. After graduating from university, he started his corporate career at Barilla and the Bolton Group before joining Parmalat as marketing director. In the recent past, La Sportiva has reorganized its business processes. In particular, marketing has taken on a central role with the appointment of Giulia Delladio as corporate marketing director. She is the fourth generation of the family and will most likely take over the reins of the company should her father, Lorenzo, retire one day. More in The Outdoor Industry Compass.

Giulia Delladio - Lorenzo Delladio - Marcello Favagrossa

Source: La Sportiva

Giulia Delladio, Lorenzo Delladio and Marcello Favagrossa (left to right)