JD Sports Fashion announced the appointment of Mahbobeh Sabetnia as a non-executive director and the exit of Heather Jackson, after more than ten years on the board. Peter Cowgill, executive chairman of the JD group, said that Sabetnia is bringing “very relevant digital and e-commerce experience” to the company. Using data-driven consumer insights, she held executive roles at Amazon, McDonald’s, HSBC and, most recently, Mars. Another digital expert and former chief financial officer Asos, Helen Ashton, was made an executive director of JD earlier this month.