Arena has promoted Giovanni Ciampaglia to the position of chief digital sales officer, while Eva Vitali has been appointed to the expanded role of consumer and trade marketing director. Ciampaglia, who was previously the Italian-based swimwear company’s global marketing director, will spearhead a new unit entirely focusing on e-commerce. Vitali, who has led the trade marketing team for the past four years, will now hold the expanded role of consumer and trade marketing director, at the head of a new Consumer and Trade Marketing department.